March 6, 2026
Most small business owners sign up for tools like Hootsuite, Buffer, or Later to schedule social media posts. These tools work fine, but they cost $20-100 per month for what is essentially a calendar that posts things on a schedule. If you are already using Notion and Make, you can build the same system for free.
You create a content calendar database in Notion. Each entry has fields for the post text, image, platform, scheduled date, and status. When you change an entry's status to Scheduled, a Make automation picks it up and posts it to the right platform at the right time. Instagram, Twitter, LinkedIn, Facebook — all from one Notion database.
Create a database with these fields: Post Title, Content (the actual post text), Platform (multi-select for Instagram, Twitter, LinkedIn, Facebook), Scheduled Date (date and time), Status (Draft, Ready, Scheduled, Published), Image (file upload), and Link (URL if applicable). Use a Calendar view for visual planning and a Board view grouped by status for workflow management.
The Make scenario runs on a schedule, checking your Notion database every hour for entries with a Scheduled Date within the next hour and a status of Ready. When it finds one, it posts to the appropriate platform using the platform's API module. After posting, it updates the Notion entry status to Published.
Instead of logging into four different platforms or paying for a scheduling tool, you spend 30 minutes on Sunday planning your week's content in Notion. The automations handle the rest. You save both time and money.
Our Social Media Automation Kit includes the Notion content calendar template and Make blueprints for posting to Instagram, Twitter, LinkedIn, and Facebook. Set up takes about 20 minutes.
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